Jul 15 2009
Advertising Trends | Salvation Army’s Zero Cost Advertising Campaign
Advertising Trends
The strategy and timing of a Salvation Army campaign in May 2009 was brilliant in its focus and simplicity, as it met a number of criteria for the current economic climate we live by not only reminding people that they are one of best at getting the most out of the donations of people and businesses, but showed they were by a partnership with businesses in the Portland, Maine area which cost the charity nothing but time and effort.
What they did was take a large number of a variety of places they could remind people of how good of stewards they were with their donations, and plastered them anywhere a business would allow them to put it.
The practicals of it were things like stamping a pizza box, stamping on coffee cups sleeves, stamped retail bags, messages on dirty cars, messages on windows and chalk graffiti on buildings, among others.
What a great way to let people know and be reminded in a time when giving is down that they can continue to count on the Salvation Army to stretch the given dollars they receive, by showing them they are committed to it and know how to do it. Brilliant campaign and business/charity partnership.
Advertising Trends
